8 Point Exclusive Marketing Plan
THE Chambers & Frewin First National REAL ESTATE 8 POINT EXCLUSIVE MARKETING PLAN
1. Chambers & Frewin First National REAL ESTATE WINDOW DISPLAY
Attractive colour presentations are displayed in our window as soon as we are appointed. Up to five colour photographs will be used in each display.
2. MAXIMUM IMPACT ADVERTISING
Constant buyer demand is created by utilising the following avenues of advertising and promotion:
Newspapers
Weekly full colour advertising in the Thursday publication of the Hornsby Advocate. The Property Guide ensures excellent coverage and enquiry.
Sydney Morning Herald Domain Real Estate section. This Saturday edition of the newspaper is Australia’s premier real estate publication.
Editorials
Chambers & Frewin First National Real Estate recognises the importance of editorials. Each week press releases are circulated to journalists at the above newspapers. This free coverage is an invaluable addition to any advertising campaign. Chambers & Frewin First National Real Estate enjoys excellent coverage via editorials in most publications. Although inclusion is at the editor's discretion.
Internet
As a consequence of the changing face of real estate sales, Chambers & Frewin First National Real Estate has developed a state of the art web site to promote your property to the world. Photographs will be entered into our web site www.chambersfrewin.com.au until sold. Up to five colour photographs will be entered into www.realestate.com.au and www.domain.com.au.
3. PROMINENT SIGNBOARD
Eye catching signboards in our distinctive red, yellow and black colours. Signboards are the silent salesperson working to sell your property 24 hours a day. Where appropriate directional signs will be used. Larger “Photo” signboards can be arranged for an additional fee.
4. MARKETING BROCHURE
A colour brochure is produced for each property. Prospective purchasers are provided with one which promotes interest in the property and ensures retention of specific information.
5. NEIGHBOURHOOD “DROPS”
Many purchasers are introduced to properties for sale by family or friends who live in the neighbourhood. We will produce a flyer and distribute it to the immediate area advising all relevant details of your property.
6. NETWORKING
Chambers & Frewin First National is a well respected company and we have many contacts throughout the metropolitan and rural areas of NSW which generate genuine buyers.
7. BUYERS MAILING/CONTACT LIST
We maintain an extensive list of current prospective buyers. As soon as we are appointed as your sales agent we write to or telephone buyers to advise them your property is on the market for sale.
8. COMMUNICATION
Point 8 is arguably the most important part of the proven Chambers & Frewin First National Real Estate 8 Point Marketing Plan.
We undertake to report to you on progress with all stages of the 8 Point Marketing Plan and to immediately pass on to you all comments made by prospective purchasers. At Chambers & Frewin First National we recognise that selling property can be stressful. We aim to reduce that stress by keeping you informed throughout the selling process.
CONCLUSION
Choosing the right agent to market and promote your property may be the most important decision you make in relation to the eventual sale of your home.
The right agent should be recognised as a leader in the local area and should have a very high profile in the area. The right agent should have concluded many sales to reinforce their price opinion of your property and most of all you should have total faith and trust in that agent.
"We will serve you better."
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